I have found this article called Sales and Marketing Alignment: One Lead, One View, One Result. We have already implemented the first two points of "Roadmap to Success" mentioned there let say 5 months ago in Sprinx (or Sprinx CRM? It is the same in fact as far as we are considering Sprinx as the CRM company). Today we are about to implement the third one in upcoming release.
This was really very interesting article on CRM Buyer!
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