How SprinxCRM looks from Wikipedia CRM Part 1

I decided to take a look at the Wikipedia Customer relationship management term and add what SprinxCRM has to tell to it. Please note that most of the text is the Wikipedia article. This text is also licensed under GNU Free Documentation License.





Customer relationship management (CRM) consists of the processes a company uses to track and organize its contacts with its current and prospective customers. CRM software is used to support these processes; information about customers and customer interactions can be entered, stored and accessed by employees in different company departments. Typical CRM goals are to improve services provided to customers, and to use customer contact information for targeted marketing. SprinxCRM contains all the modules and functions you would need to work with customers and their interactions.



While the term CRM generally refers to a software-based approach to handling customer relationships, most CRM software vendors stress that a successful CRM effort requires a holistic approach (See Malthouse, Edward C; Bobby J Calder (2005). "Relationship Branding and CRM". in Alice Tybout and Tim Calkins. Kellogg on Branding. Wiley. pp. 150-168.). CRM initiatives often fail because implementation was limited to software installation, without providing the context, support and understanding for employees to learn, and take full advantage of the information systems. (See Rigby, Darrell K.; Frederick F. Reichheld, Phil Schefter (2002). "Avoid the four perils of CRM". Harvard Business Review 80 (2): 101–109. doi:10.1225/8946.) SprinxCRM addresses this issue by being very intuitive and simple. You can start using SprinxCRM right after opening its homepage. Typical training takes less than two hours.



Other problems occur (see Paul H. Selden (April/May 1996). "SFA Myths Abound". Sales and Marketing Strategies & News 6 (3): 51 and 53.) when failing to think of sales as the output of a process that itself needs to be studied and taken into account when planning automation (see Paul H. Selden (November 2000). "The Power of Quality Thinking In Sales and Management". Quality Progress: 58-64.).