Nowadays when the financial crisis is slowly changing into recession, we are reading more a more positive news about what this is bringing to us. Not only anti-cyclical sector is starting to grow as people are remodeling their houses instead of buying new ones, dealers of used cars are selling more and people are going more to the sport centers, but at least this helps us understand more what has happened.
These days investors are mostly putting money into safe investments like gold, bonding funds or state bonds.
But business needs to take actions as well and there are four areas you should concentrate on:
1. Save time
2. Increase revenue
3. Cut costs
4. Improve efficiency
There are many ways how to get this done, but there are three main domains that may help fast and may be achieved easily:
1. Make sales force productive sooner
2. Eliminate travel and delivery costs
3. Improve the productivity of channel partners
Although it might not be clear, you can make a lot with with a sales force automation tool. If you allow the sales people to fill prepared forms instead of writing sales order, activity reports and call sheets and that saves a lot of time. And if you are using not only a sales force automation tool, but CRM, not only it allows you sell more because of the reduction of non-selling time, but there are other people benefiting - mainly marketing. And if we are in the middle of crisis, where would a business owner invest more then in the marketing? Did you know that many successful marketing agencies and consultancies were actually started during a recession?
Have you heard that CRM is not easy to work with, you have to enter tons of data and is it costly? Have a look at SprinxCRM and see for yourself.
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